Barena

Mar 2025

The Barena Venezia SS/25 campaign serves as a visual exploration of the brand's heritage, leaning into a clean, editorial aesthetic that balances architectural details with relaxed tailoring. Through a series of portraits and still lifes, the project emphasizes the tactile quality of the collection's linen and pinstripe garments. Photographer Andy Massaccesi captures the seasonal range against both minimalist studio backdrops and evocative Venetian-inspired settings. Utilizing natural light and analogue film techniques, the campaign juxtaposes human form—featuring models Helena Severin and Josef Ptacek—with rhythmic environmental elements, from canal reflections to textured boat hulls.

Editorial, Vertical, Clean

Advertising Campaign