Various Campaigns

Mar 2026

The Banks Timepieces Collection II 2026 campaign masterfully balances the intimacy of lifestyle portraiture with the precision of high-end commercial product photography. Through the lens of photographer Ana Orozco, the series leans into a refined, minimalist aesthetic that allows the rectangular-faced watches to command attention against a backdrop of sophisticated, understated fashion. The visual language oscillates between editorial portraiture, which features human subjects posed with graceful, restrained intent, and sharp commercial studio work that uses geometry and color—such as striking deep red backgrounds and amber-tinted decanters—to elevate the timepieces into objects of desire. Orozco employs a mix of soft natural light and precise studio strobe lighting to emphasize the tactility of textured leather straps and the polished sheen of metallic cases. By focusing on clean lines and thoughtful composition, the collection captures the essence of modern horology as an extension of the wearer’s personal style. Whether highlighting a timepiece draped over a glass decanter or integrated into a pensive portrait of a subject on a wooden daybed, the work maintains a cohesive identity. This project serves as a masterclass in product-focused storytelling, utilizing minimalism to ensure that the craftsmanship of the Banks Timepieces remains the undeniable focal point in every frame of this elevated 2026 fashion campaign.

Editorial, Portrait, Portrait

Natural light

Jewellery, Fashion, Fashion