Various Campaigns

Dec 2023

The Baleen Eyewear 2023 campaign presents a series of fashion editorials focused on contemporary eyewear design. Shot by photographer Jakub Szymanski and featuring model Angie Angielska, the project channels a refined aesthetic through a mix of location-based portraits and minimalist studio work. The outdoor imagery leans into clean architectural settings, utilizing stone facades and bridges to ground the collection. Execution relies on natural light and minimalist compositions, contrasting sharp, geometric frames against soft textures like knitwear and tailored wool coats. A recurring graphic motif appears in select studio frames, where vivid crimson fabrics provide a high-contrast backdrop for the product. The project maintains a consistent editorial tone throughout its various portraits.