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Various Campaigns: AWAY Featherlight Collection

Brand
Various Campaigns
Date

Nov 2024

Description

The AWAY Featherlight Collection campaign presents a series of editorial fashion images focusing on the brand’s lightweight accessory line. Through a candid, motion-oriented lens, the imagery highlights the collection's versatile silhouettes against clean urban backgrounds. Photographer Bridget Fleming captures the subjects in natural light, utilizing the textured architectural surfaces of stone and stucco to frame the products. With styling by Julia Sanchis Meseguer, the campaign employs a minimalist aesthetic that favors tonal coordination and clean lines to showcase the bag collection. The photography leans into an analogue film quality, emphasizing clarity and soft, diffused shadows.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Context

Advertising Campaign

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