Various Campaigns

Mar 2026

The A.W.A.K.E. MODE S/S 2026 campaign masterfully navigates the intersection of rigid architectural tailoring and the unscripted nature of everyday environments. Captured through the lens of photographer Natalia Alaverdian, the luxury fashion series leans into editorial minimalism, utilizing natural light to accentuate the sharp, sculptural silhouettes synonymous with the brand. Casting director Simone Schofer elevates the visual narrative by framing model Hsin-Yu Liu within a diverse range of settings, from raw, studio-like workspaces characterized by eclectic framed art to the immersive, organic density of a bamboo forest. These portraits highlight the collection's complex play with volume and proportion, seen clearly in the contrast between asymmetrical wide-leg trousers and form-fitting, illustrated tops. The collaboration with makeup artist Marina Belfon Rose ensures the aesthetic remains grounded and clean, allowing the striking textures of the garments to command focus. By blending a lifestyle approach with high-concept fashion photography, the campaign rejects typical studio artifice in favor of a layered, dynamic storytelling experience. Bold typography interventions serve as a graphic anchor throughout the imagery, reinforcing the brand identity while the subjects maintain a composed, serene presence. Ultimately, this project succeeds as a thoughtful study of balance, where the fluidity of modern luxury fashion finds its rhythm against the static, intentional backdrop of both interior design and the natural world.

Lifestyle, Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion