Various Campaigns

Jun 2025

The Authentic Beauty Concept Global 2025 campaign explores a serene, nature-focused aesthetic within the haircare and beauty industry. Captured by photographer Higor Bastos, the visuals lean into earthy tones and coastal settings, utilising natural light to emphasise hair texture and volume in an editorial and lifestyle context. Across the series, the campaign features diverse models positioned against varied backdrops including sandy beaches, lush cactus foliage, and rocky shorelines. The imagery employs a clean, candid approach, utilising techniques such as analogue-inspired film aesthetics and warm colour grading to maintain a cohesive, organic feel throughout the global launch.

Editorial, Vertical, Clean

Natural light

Haircare

Advertising Campaign