Various Campaigns

Feb 2025

Authentic Beauty Concept introduces the 2025 Cosmic Blow-Dry Jelly, presented through a series of editorial portraits. The campaign, photographed by Higor Bastos with production by Marc Edenburg, leans into a clean, natural aesthetic that bridges haircare and beauty. The imagery utilizes natural light to highlight textures across both studio and outdoor settings, from rocky coastal vistas to lush, dense foliage. Featuring wet-styled hair and sharp beauty detailing, the project maintains a consistent vertical orientation. The creative direction relies on earthy tones and soft daylight to frame the product, resulting in a cohesive visual narrative centered on hair texture and expressive portraiture.

Vertical, Editorial

Natural light

Haircare

Advertising Campaign