Logo
Woman with wet dark hair holding Authentic Beauty Concept product outdoors near coastal rocks
Close-up portrait of a woman with wet dark hair and glowing skin wearing a light blue top against a pool water background.
Close up portrait of a woman with curly brown hair and natural makeup outdoors
Woman with long dark wavy hair wearing a patterned sheer top outdoors against a lush green cactus and foliage background.
Woman with wet dark hair holding Authentic Beauty Concept product outdoors near coastal rocks
Close-up portrait of a woman with wet dark hair and glowing skin wearing a light blue top against a pool water background.
Close up portrait of a woman with curly brown hair and natural makeup outdoors

Various Campaigns Authentic Beauty Concept 2025 - Cosmic Blow-Dry Jelly 2025

About

Authentic Beauty Concept showcases its 2025 Cosmic Blow-Dry Jelly through a series of editorial beauty portraits. Photographer Higor Bastos directs the visual narrative, focusing on hair texture and clean, natural aesthetics in various outdoor environments. The imagery utilizes natural light to emphasize both the product and the subjects, incorporating earthy tones and oceanic, botanical backdrops. Produced by Marc Edenburg, the campaign maintains a consistent vertical format across all assets, leaning into editorial and commercial styles.

Brand

Various Campaigns

Credits

Higor Bastos
Photographer
Marc Edenburg
Producer

Industries

Haircare

Styles

VerticalEditorial

Techniques

Natural light
Similar projects
Various Campaigns
Santa Maria Novella
Project
Product still life of Santa Maria Novella soaps displayed on a weathered stone ledge with folded white fabric.
Various Campaigns
FIVEFOURFIVE FW26
Project
Man wearing a dark baseball cap, black jacket, trousers, and a patterned scarf standing against a wood paneled wall.
Various Campaigns
Hoka Global Campaign
Project
Person with green-tinted hair jumping mid-air in a black grommet hoodie, layered skirt, and white sneakers against a cloudy sky.
Various Campaigns
Cotton On - Swimwear "The Hamptons'
Project
Model Timo Pan posing barefoot on a wooden dock wearing pink swim shorts, a white henley shirt, and a backwards baseball cap.
Various Campaigns
Salt&Stone - Ambrette
Project
Model Alba Martin wearing a light blue slip dress and white headscarf holding a Salt & Stone fragrance bottle outdoors.
Various Campaigns
Adore Me x Kesha
Project
Kesha wearing a burgundy lingerie set posing in a dressing room with an illuminated vanity mirror.
Various Campaigns
Cotton On Summer 2026
Project
Black and white photograph of a shirtless man in flared denim jeans holding a skateboard on the edge of a concrete skatepark bowl.
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by