Various Campaigns

Apr 2026

For the Aspinal S/S26 campaign, the creative team leans into an aesthetic of refined, sun-drenched pastoralism to spotlight the brand's latest collection of bags and accessories. By situating the imagery within vast, windswept fields of dry grass during the golden hour, the project captures a sense of effortless, high-end sophistication that complements the structured leather silhouettes of the merchandise. The photography utilizes natural light to soften the crisp lines of the handbags and holdalls, allowing the earthy, monochromatic palette of the wardrobe—ranging from deep chocolate browns to sun-bleached tans—to harmonize with the landscape. As a quintessential lifestyle editorial, the campaign relies on the grounded, relaxed performance of model Sasha Kichigina, whose poise anchors the series amidst both rustic wicker furniture and vintage off-road vehicles. Every frame prioritizes texture and material, drawing the eye toward the interplay between matte suede, polished leather, and subtle metallic hardware. With expert touches from makeup artist James O'Riley, the aesthetic remains polished yet entirely authentic, favoring editorial minimalism over artificial artifice. This body of work successfully repositions classic accessory craftsmanship within a wild, organic environment, demonstrating that true luxury flourishes when stripped back to its core elements. The result is a cohesive, evocative visual narrative that emphasizes longevity, tactile quality, and the timeless appeal of the Aspinal brand identity.

Lifestyle, Editorial

Natural light, Natural light

Bags & Accessories, Fashion