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Various Campaigns: Armargentum LookBook

Date

Jan 2025

Description

The Armargentum LookBook presents a refined exploration of seasonal apparel, captured through a series of minimalist studio portraits. Photographer Olga Rubio Dalmau employs soft, directional lighting to accentuate the tactile qualities of the collection, ranging from structured fabric flower appliqués to intricate smocking and pleated tailoring. Featuring model Anna Herrera, the editorial series utilises a neutral, warm-toned palette to maintain a clean aesthetic across all imagery. The photography focuses on the precise garment details and silhouettes, balancing editorial precision with a relaxed, lifestyle-oriented approach to fashion presentation.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Background

Grey Seamless

Context

Lookbook

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