Various Campaigns
Armargentum Campaign SS/25
Brand
ProjectArmargentum Campaign SS/25
Date
Dec 2024
Description
The Armargentum Spring/Summer 2025 campaign explores the intersection of architectural structure and soft, voluminous silhouettes. Photographed by Olga Rubio Dalmau, the series features model Raica Oliveira across a range of studio and outdoor environments. The project leans into clean, commercial aesthetics, utilizing soft, directional lighting to emphasize intricate smocking, pleating, and ruffled detailing. Whether set against neutral studio backgrounds or within vibrant, wildflower-filled meadows, the campaign highlights the tactile nature of the garments through a focus on form and texture.
Style
Vertical, Commercial, Clean
Industries
Designer Fashion
Context
Advertising Campaign
Associated creatives
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