Various Campaigns: Armargentum Campaign

Dec 2024

The Armargentum campaign presents a refined study in textural fashion, balancing structured studio portraiture with expansive lifestyle photography. Through a series of editorial images, the collection highlights intricate smocking, ruffles, and tailored silhouettes set against a consistent palette of muted earth tones. Photographer Olga Rubio Dalmau captures model Raica Oliveira across these dual environments. In the studio, the work leans into clean, minimalist aesthetics, utilizing soft directional lighting to emphasize garment structure. In contrast, the outdoor sequences move into lush, natural landscapes, framing the apparel within vibrant meadows and open skies to evoke a sense of movement and organic elegance.

Editorial, Vertical, Clean, Warm

Natural light

Grey Seamless

Advertising Campaign