Various Campaigns
Armargentum Campaign
Dec 2024
The Armargentum campaign presents a refined selection of womenswear through a series of editorial portraits. Centered on the minimalist aesthetics of the brand, the imagery balances studio-based precision with fluid outdoor movement, captured by photographer Olga Rubio Dalmau. The series features model Raica Oliveira across both controlled studio settings and sprawling wildflower meadows. The studio portraits lean into a clean, commercial art direction, utilizing warm, neutral backdrops and soft lighting to highlight the textured fabrics, smocked details, and structured silhouettes of the garments. Conversely, the outdoor sessions embrace natural light and earthy tones, framing the collection against lush landscapes to create a narrative of ease and organic movement.
Editorial, Vertical, Clean, Warm
Natural light
Designer Fashion
Grey Seamless
Advertising Campaign
