Various Campaigns

Aug 2025

The Apilat Lingerie S/S 2025 collection lookbook presents a series of editorial portraits that lean into a soft, neoclassical aesthetic. Captured by photographer Marina Prinzi with meticulous retouching by Victor Marson, the campaign showcases a range of silk and satin loungewear set against ornate interior backdrops featuring classic boiserie, botanical murals, and diffused natural light. The photography focuses on the tactile nature of the garments, utilizing soft light to accentuate the sheen of satin slip dresses, embroidered robes, and structured camisole ensembles. These compositions emphasize a clean, polished visual language, often incorporating floral installations and vintage architectural details to ground the collection in a refined, airy atmosphere.

Editorial, Vertical, Clean

Soft Light

Lingerie & Underwear

Lookbook