Various Campaigns: Apilat Lingerie S/S 2025

Aug 2025

The Apilat Lingerie S/S 2025 collection lookbook captures an elegant, refined aesthetic through a series of editorial portraits. Photographed by Marina Prinzi and retouched by Victor Marson, the campaign leans into a palette of soft pastels, utilizing diffused natural light to accentuate the lustrous textures of silk, satin, and delicate floral embroidery. Set against neoclassical interiors featuring ornate boiserie, arched French doors, and classical wall art, the imagery emphasizes a clean, polished visual language. The styling highlights a variety of loungewear and sleepwear ensembles, ranging from structured bustier chemises to flowing floor-length robes, defined by subtle details like scalloped hems and intricate lace applications.

Editorial, Vertical, Clean

Soft Light

Lookbook