Various Campaigns: Anna Shelley Fragments Collection 2025

Sep 2025

The Anna Shelley Fragments Collection 2025 campaign presents a series of high-contrast fashion and jewellery portraits. Led by creative director Julien Gallico and captured by photographer Robin Galiegue, the imagery features model Anne-Catherine Lacroix in a sequence of minimalist compositions. The production leans into a sharp, monochromatic aesthetic, utilizing hard lighting and chiaroscuro techniques to highlight the sculptural forms of the brand's metallic accessories and pearl-accented pieces. Fashion stylist Virginie Benarroch centers the visual narrative on clean, structural silhouettes that mirror the collection's refined geometry. The project integrates a polished editorial feel through the use of analogue film techniques and integrated serif typography, creating a cohesive visual identity for the jewellery line. Beauty and grooming contributions by hair stylist Pawel Solis, makeup artist Karim Rahman, and manicurist Alexandra Janowski emphasize a sophisticated, pared-back approach to the styling.

Editorial, Vertical

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