Various Campaigns

Sep 2025

The Fragments Collection 2025 campaign for Anna Shelley introduces a series of fashion and jewellery imagery defined by its minimalist aesthetic and deliberate use of light. Photographed by Robin Galiegue with creative direction by Julien Gallico, the project explores sculptural forms through a mix of high-contrast monochrome and clean, soft-lit portraiture. Featuring model Anne-Catherine Lacroix, the campaign employs editorial techniques to highlight metallic textures and refined accessory design. The production features fashion styling by Virginie Benarroch, hair styling by Pawel Solis, makeup by Karim Rahman, and manicures by Alexandra Janowski. The visual language balances sharp chiaroscuro lighting with typographic overlays and negative space, maintaining a consistent focus on the intricate details of the collection.

Editorial, Vertical

Jewellery

White Seamless