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Various Campaigns Anaii Italy 2025
About
Captured against the sun-drenched backdrop of the Italian Riviera, the Anaii Italy campaign presents a collection of editorial portraits and documentary-style landscape imagery. The work leans into a classic Mediterranean aesthetic, emphasizing relaxed resort tailoring and the organic textures of coastal architecture. Photographer Vitalik Melnikov documents the collection through a lens of quiet spontaneity, utilizing natural light to frame subjects against rugged shorelines, historic stone terraces, and calm turquoise waters. The visuals favour a warm, clean palette, employing the evocative quality of analogue film to ground the contemporary garments in an authentic, travel-inspired atmosphere.
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