Various Campaigns

May 2025

Anaii Italy captures the intersection of classic tailoring and Mediterranean leisure. Through a series of editorial portraits and landscape studies, the campaign leans into a relaxed, coastal aesthetic defined by linen separates, structured double-breasted blazers, and breezy button-downs. Photographer Vitalik Melnikov utilizes natural light to ground the styling within the rugged, sun-drenched geography of the Italian coastline. The imagery channels a candid, documentary-style approach, pairing polished resort wear with the textures of weathered stone, lush hillside vegetation, and quiet maritime scenes. By integrating architectural details with the subjects, the work maintains a clean, balanced composition that emphasizes texture and atmosphere throughout the collection.

Editorial, Vertical, Warm, Clean

Analogue / film, Natural light

Designer Fashion

Editorial