Various Campaigns: Anaii Italy

May 2025

Captured against the sun-drenched backdrop of the Italian Riviera, the Anaii Italy campaign presents a collection of editorial portraits and documentary-style landscape imagery. The work leans into a classic Mediterranean aesthetic, emphasizing relaxed resort tailoring and the organic textures of coastal architecture. Photographer Vitalik Melnikov documents the collection through a lens of quiet spontaneity, utilizing natural light to frame subjects against rugged shorelines, historic stone terraces, and calm turquoise waters. The visuals favour a warm, clean palette, employing the evocative quality of analogue film to ground the contemporary garments in an authentic, travel-inspired atmosphere.

Editorial, Vertical, Warm, Clean

Analogue / film, Natural light

Editorial