Various Campaigns

Sep 2025

Captured on location in Amsterdam, this editorial campaign for American Vintage highlights the tactile quality of the brand’s knitwear and casual apparel. Through a series of portraits, the work leans into a warm, candid aesthetic that oscillates between controlled studio settings and the textured urban backdrop of the city. Photographed by Rasmus Weng Karlsen, the imagery employs a blend of documentary-style framing and clean, minimalist editorial compositions. The series emphasizes organic textures—fleece, wool, and denim—across a generational cast, with casting direction by Michiel van Maaren. The visual approach utilizes natural light and analogue film techniques to create a grounded, authentic feel throughout the project. Model William Los features prominently, appearing in diverse settings ranging from canal-side docks to studio portraiture. The execution maintains a consistent focus on layered styling and relaxed silhouettes, unified by a vibrant color palette and soft lighting.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Lookbook