Various Campaigns: American Vintage Location: Amsterdam

Sep 2025

Shot on location in Amsterdam, this extensive campaign for American Vintage explores a tactile, candid approach to high street fashion. Photographer Rasmus Weng Karlsen leans into an editorial aesthetic, blending street-level reportage with controlled studio portraiture to highlight the collection's diverse knitwear and layered silhouettes. The series utilises a mix of natural light and analogue film techniques to create a grounded, organic feel, contrasting soft, textured wools and fleeces against the city's traditional brick architecture and canal-side vistas. Casting director Michiel van Maaren anchors the work with a multi-generational ensemble, featuring model William Los in a range of relaxed, everyday poses. Throughout the imagery, the focus remains on the interplay of color and material, from vibrant knit textures in studio settings to the raw, warm lighting of outdoor street scenes. The project is a study in minimalist styling, emphasising the versatility of the apparel through both clean vertical compositions and intimate, documentary-style captures.

Editorial, Vertical, Clean

Natural light

Lookbook