Various Campaigns: Alpha Industries Japan F/W 25 Campaign

Oct 2025

Alpha Industries Japan presents its Fall/Winter 2025 campaign, capturing the brand's signature utilitarian outerwear through a series of studio-based portraits and group compositions. Photographed by Kodai Ikemitsu, the campaign leans into a clean, minimalist aesthetic with soft lighting that emphasizes the textured nylon fabrics, metallic hardware, and layered streetwear silhouettes. Casting directed by Kosuke Kuroyanagi brings a dynamic energy to the collection, featuring models Yuki Koshiba Lin and Yuhi Miyahara. The series balances high-contrast editorial portraits with playful, commercial group imagery set against a neutral cyclorama. The work explores the versatility of the brand's iconic bomber jackets and flight coats, integrated into modern, layered ensembles. Techniques employed throughout the collection include soft light and clean composition to highlight the structural details of the garments.

Vertical, Clean

White Seamless

Advertising Campaign