Various Campaigns
Alo Summer 2025 Campaign by Tom Schirmacher
May 2025
The Alo Summer 2025 campaign, photographed by Tom Schirmacher, captures a series of editorial portraits featuring model Adut Akech. Set against a coastal backdrop of dark volcanic rock and ocean surf, the work leans into a minimal aesthetic, utilizing natural light to highlight textures in both the athletic apparel and the environment. Kristian Kanika provides hair styling, focusing on braided detailing that complements the clean, sculptural silhouettes of the sportswear collection. The series employs an analogue film technique, with cool-toned color grading that maintains a consistent visual rhythm across the beach-side environment and close-up portraits.
Editorial, Vertical, Cool, Warm
Analogue / film, Natural light
Sportswear
Advertising Campaign
