Various Campaigns

Jan 2026

The ALMADA Pre-Spring 26 campaign masterfully defines the intersection of architectural structure and soft minimalism, serving as a masterclass in modern luxury fashion house branding. By centering the collection around monochromatic cream palettes and high-concept tailoring, the campaign leans into an editorial sensibility that emphasizes pure form and tactile depth. Photographer and creative lead Johanna Ankelhed orchestrates a visual narrative where the interplay between sharp silhouettes and warm, textured wood-paneled environments creates a sophisticated, cinematic tension. The choice of soft light is pivotal here, casting gentle illumination across the wool textures to highlight the precise geometry of double-breasted coats and wide-leg trousers. With Luca Gajdus serving as the campaign face, the imagery captures a poised, statuesque energy that feels both timeless and commercially sharp. Jenny Jansson complements this focus on clean lines and refined proportions through meticulous beauty work, ensuring the aesthetic remains intentionally pared-back. This project successfully positions ALMADA within the high-end fashion sector by eschewing visual clutter in favor of thoughtful, intentional composition. By utilizing natural light to elevate the garment details, the campaign achieves an elevated editorial polish that resonates with contemporary fashion audiences looking for elegance that feels grounded in both high-end heritage and current minimalist trends.

Editorial, Commercial

Natural light, Soft Light

Luxury Fashion Houses, Fashion