Alex Eagle: AW 25 Everyday Rhythm

Oct 2025

The AW 25 Everyday Rhythm project for Alex Eagle is a fashion editorial series that captures the collection through a series of deliberate, movement-oriented portraits. The imagery leans into a minimalist aesthetic, utilizing natural light and analogue film techniques to highlight the textural nuances of the garments against structured, interior settings. Photographer Paul Scala documents model Laiza de Moura across a variety of environments, ranging from expansive, light-filled hallways to contemplative, glass-veiled portraits. The series is defined by its clean, atmospheric mood, with consistent hair styling by Daniel Martin and makeup by Sandra Cooke, which ground the editorial focus on sharp tailoring and layered silhouettes.

Editorial, Vertical, Clean

Analogue / film, Natural light

Office

Lookbook