Alex Eagle

Oct 2025

The AW 25 Everyday Rhythm project for Alex Eagle is an editorial campaign that captures a series of contemplative, interior-focused fashion portraits. Centered on the label's latest collection, the imagery emphasizes fabric textures and architectural detail through a series of natural light, analogue film sessions featuring model Laiza de Moura. Photographer Paul Scala employs diverse techniques, including intentional motion blur and layered glass reflections, to create a consistent, clean aesthetic across the series. The project utilizes a mix of monochrome and muted color palettes to frame the collection within modern, spacious environments. Hair styling by Daniel Martin and makeup by Sandra Cooke complement the minimalist look, with the compositions focusing on the interplay between tailored silhouettes and concrete interior structures.

Editorial, Vertical, Clean

Analogue / film, Natural light

Designer Fashion

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