Various Campaigns AIM S/S 26 Campaign 2026

About

The AIM S/S 26 campaign masterfully defines the aesthetic of contemporary luxury fashion houses, grounding high-end accessory design within a series of evocative, urban-inspired tableaux. Captured by photographer Arianna Roda, the project leans into editorial minimalism, utilizing a sophisticated interplay of light and shadow to elevate the structured leather silhouettes at the heart of the collection. The visual narrative features model Lila Braghero, whose versatile presence seamlessly bridges the gap between the somber, concrete-clad interiors and the striking, high-contrast environments that define the series. Fashion editor and stylist Chiara Buccelli curates a wardrobe that balances oversized, utilitarian outerwear with sharp, geometric tailoring, ensuring the handbags remain the central point of focus throughout every frame. Through the strategic use of 35mm film and cinematic lighting techniques, the images achieve a depth of texture that feels both intimate and intentionally detached. From the cool, industrial pulse of subway transit shots to the dramatic, low-key chiaroscuro portraits set against vibrant backgrounds, the campaign captures a mood of quiet power. By marrying the tactile qualities of polished leather and sheer fabric with an atmospheric, lifestyle-oriented composition, the project avoids traditional commercial tropes. Instead, it positions the AIM brand within a realm of modern artistic expression where every accessory acts as a deliberate design element, reflecting a refined and enduring vision for the upcoming season.