Various Campaigns: Água de Coco - Postcards From Italy

Aug 2025

The 'Postcards From Italy' campaign for Água de Coco channels the ease of a Mediterranean summer, blending high-fashion swimwear with the rugged, tactile landscape of the Italian coastline. Through the lens of photographer Higor Bastos and art directed by Joao Pessoni, the series captures model Maria Araujo across a variety of settings, from sun-drenched limestone cliffs and turquoise coves to rustic local markets. The execution relies on warm natural light and an earthy color palette, creating a visual narrative that oscillates between crisp editorial portraits and wide-angle scenic shots of the Italian seaside. Produced by Marc Edenburg, the imagery features textured knits, crochet detailing, and minimalist swimwear styled against weathered stone and vivid coastal waters, unified by distinct campaign typography.

Vertical, Editorial, Warm

Natural light

Rocky Coast

Advertising Campaign