Various Campaigns
Água de Coco - Postcards From Italy
Aug 2025
Água de Coco's 'Postcards From Italy' campaign captures a Mediterranean summer narrative through a series of fashion editorials and coastal landscapes. Centered on the rugged, sun-drenched coastlines of Italy, the imagery balances high-fashion swimwear with the tactile environment of limestone cliffs, weathered stone architecture, and turquoise waters. Photographer Higor Bastos and art director Joao Pessoni lean into warm, earthy palettes and golden hour lighting to ground the work in a nostalgic, cinematic atmosphere. The series features model Maria Araujo styled in diverse crochet textures, minimalist swimwear, and breezy knitwear, often posed against dramatic rock formations or within rustic local marketplaces. With production by Marc Edenburg, the project utilizes vertical framing and sharp, natural light to emphasize organic textures, from intricate gold jewelry to the jagged edges of the coastal terrain.
Vertical, Editorial, Warm
Natural light
Swimwear
Rocky Coast
Advertising Campaign
