Various Campaigns: Agatha Beloved Collection 25

Jan 2025

The Agatha Beloved Collection 25 campaign captures an editorial aesthetic within a refined interior setting. The imagery focuses on minimalist jewellery pieces, utilizing soft, natural light to emphasize the fine metallic textures of necklaces, rings, and bracelets against a clean, warm-toned backdrop. Photographer Hans Neumann leads the visual execution, supported by art direction and styling from Marie-Amélie Sauvé. The campaign features models Cosima Fritz and Nikki Vrekic, styled in casual knitwear and denim to maintain an accessible, intimate mood. The technical production includes set design by Vuk Levković, who employs classic wall moulding and textured backgrounds to ground the subjects, while hair styling is provided by Alexander Soltermann.

Horizontal, Warm, Clean, Editorial

Natural light

Advertising Campaign, Lookbook