Various Campaigns

May 2024

The AF Reflect Eyewear campaign presents a series of studio portraits that examine the interplay between geometric frame design and human form. Photographed by Letizia Guel, the project utilizes a stark, minimalist visual language to foreground the product, stripping away environmental distraction to focus on texture and silhouette. Technically, the series alternates between two distinct lighting environments. A collection of clean, high-key images employs soft beauty lighting to highlight frame contours against neutral studio backdrops, while the moody, low-key compositions lean into chiaroscuro techniques to sculpt facial features through deep shadows and high contrast. Across the various portraits, the styling remains restrained, featuring ribbed knitwear and asymmetrical tops to maintain a focus on the eyewear’s material details, including tortoiseshell, translucent acetate, and metallic accents.