Various Campaigns

Feb 2026

For the Ace & Tate Spring 26 campaign, the creative team leans into an aesthetic of raw, approachable luxury that defines modern eyewear marketing. By prioritizing a clean, minimalist visual language, the project captures the essence of the season through a series of intimate portraits that feel both effortless and highly curated. Photographer Rupert Tapper utilizes natural light to brilliant effect, ensuring the focus remains squarely on the sleek silhouette of the frames while maintaining a soft, cinematic quality throughout each frame. The styling, helmed by Fashion Editor Javier De Pardo, complements the brand’s focus on clean lines, pairing textured white shirts with gold-toned accessories to create a cohesive, editorial look that elevates the everyday. With the skillful touch of makeup artist Mabel Boon, the images emphasize the natural skin texture of model Gemma Janes, reinforcing a grounded, authentic tone that avoids overly retouched artifice. By blending lifestyle portraiture with precise, high-contrast color palettes—most notably a striking, saturated red—the campaign succeeds in making functional eyewear feel like an essential piece of a broader, well-considered style narrative. This editorial approach effectively balances the technical demands of product showcase with the relaxed, sun-drenched atmosphere of the spring season, resulting in a cohesive brand identity that feels both accessible and distinctly premium.

Editorial, Vertical

Natural light

Eyewear, Fashion