Various Campaigns: A PAPER KID SS25

Feb 2025

The A PAPER KID SS25 campaign is a fashion editorial series that focuses on the interplay of texture and minimalist silhouette. Photographer Giuseppe Vitariello captures the collection through a series of studio portraits, utilising clean compositions and soft lighting to highlight the tactile qualities of knitwear, denim, and lace. Defined by a consistent studio aesthetic, the imagery leans into a clean, editorial style. The visual narrative makes use of monochromatic palettes and warm, subtle lighting effects, including prismatic gradients and vibrant red light flares, to frame the SS25 designs. The styling emphasises layering and metallic accessories, set against neutral backgrounds to ensure the focus remains on garment construction and detail.

Editorial, Vertical, Clean

White Seamless

Lookbook