Various Campaigns
A PAPER KID SS25
Brand
ProjectA PAPER KID SS25
Date
Feb 2025
Description
The A PAPER KID SS25 campaign is a fashion editorial series that showcases a contemporary collection through a minimalist lens. Photographer Giuseppe Vitariello captures the lookbook-style imagery, utilizing a consistent clean studio backdrop to focus attention on the tactile details of the garments and accessories. The series leans into a mix of editorial techniques, ranging from sharp, natural light portraiture to dramatic, high-contrast monochrome and red-toned gradients. By alternating between structured knitwear, distressed denim, and metallic jewellery, the project presents a clear silhouette for the season while maintaining a refined, graphic aesthetic.
Style
Editorial, Vertical, Clean
Industries
Designer Fashion
Background
White Seamless
Context
Lookbook
Associated creatives
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