Various Campaigns
120% Lino - SS25
Brand
Project120% Lino - SS25
Date
Apr 2025
Description
The 120% Lino SS25 campaign is a fashion editorial series set against coastal rock formations and lush botanical landscapes. The imagery leans into a sun-drenched aesthetic, utilizing natural light to highlight the relaxed tailoring and rich fabric textures of the seasonal collection. Photographers Giovanni Gori and Andrea Aldrovandi capture the garments through an editorial lens, often using low-angle compositions and golden hour lighting to emphasise the earthy tones of the linen pieces. Fashion styling by Vittoria Rossi Provesi rounds out the look with coordinated accessories, while model Santiago Ferrari anchors the outdoor portraiture.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Designer Fashion
Context
Advertising Campaign, Lookbook
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