Various Campaigns: 120% Lino - SS25

Apr 2025

The 120% Lino SS25 campaign is an editorial fashion series that explores the brand's signature linen aesthetic against coastal and botanical landscapes. Photographed by Giovanni Gori and Andrea Aldrovandi, the imagery employs natural light to capture the tactile quality of the collection, with styling by Vittoria Rossi Provesi. The series features model Santiago Ferrari, whose presence provides a focus for the earthy tones and relaxed silhouettes of the season. Shot on location against weathered stone, turquoise waters, and lush tropical foliage, the work makes use of warm golden hour lighting and clean compositions to highlight the material textures of the apparel.

Editorial, Vertical, Warm

Natural light

Advertising Campaign, Lookbook