V Man

Feb 2026

In The Kennedy Code, VMan delivers a masterclass in aspirational sartorialism, channeling the quintessential ease of mid-century coastal elite style through a thoroughly contemporary lens. This fashion editorial campaign captures the intersection of luxury fashion houses and modern urban living, presenting a vision of casual sophistication that feels both nostalgic and urgent. Shot by photographer David Roemer, the project leans into a clean, minimalist aesthetic that allows the textures of pinstriped tailoring, knitwear, and rugby-inspired separates to take center stage. The styling, helmed by fashion editor Ej Briones, deftly navigates the tension between formal polish and athletic spontaneity, pairing refined blazers with unexpected accessories like inline skates or backwards baseball caps. With grooming provided by hair stylist Scott Mcmahan, the imagery maintains a sharp, precise look that thrives under the soft, diffuse illumination of natural light. Featuring model Astrid Voss alongside other talent, the narrative unfolds across the concrete backdrop of New York City, where the subjects move with an effortless, kinetic energy. The series utilizes live-action techniques to emphasize a sense of motion, transforming the city sidewalk into a dynamic runway. By blending traditional menswear codes with the relaxed cadence of street-style photography, the project successfully defines a new, nuanced chapter of leisure-focused fashion for the modern era.

Editorial, Lifestyle

Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion