V Magazine China

May 2026

For the May 2026 cover of V Magazine China, photographer Jacques Burga delivers a masterclass in editorial portraiture that leans heavily into the power of graphic minimalism. The campaign centers on the striking presence of talent Shanyan, whose sharp, architectural styling acts as the perfect counterpoint to the high-contrast environment. By utilizing an oversized, digitally superimposed letter V as a framing device, the imagery creates a visceral tension between the subject and the negative space. The creative team leaned into a stark black-and-white palette, utilizing studio strobe lighting to craft deep shadows and a classic chiaroscuro effect that emphasizes the subject's poised gaze. This aesthetic is further refined by the precise, heavy-liner makeup artistry of Arianna Campa and the deliberate, clean hair styling by Giulio Ordonselli, which features sharp, blunt-cut bangs that slice through the composition. Through this fusion of portrait techniques and bold editorial design, the project successfully captures a sophisticated, avant-garde spirit suitable for a premium media publication. Every element, from the minimalist white garments to the intentional positioning within the V-shape, reflects a commitment to structural elegance. This project stands as a testament to the impact of disciplined, high-contrast photography in defining the visual language of contemporary magazines and media entertainment, proving that when handled with technical rigor, a monochromatic palette remains the most potent tool in a creative director’s arsenal.

Editorial, Vertical, Vertical

Low-key / chiaroscuro, Low-key / chiaroscuro

Magazines, Media & Entertainment, Media & Entertainment