Upneeq®, Cindy Crawford
It's All in the Eyes
Brands
ProjectIt's All in the Eyes
Date
May 2026
Description
The commercial campaign It’s All in the Eyes features Cindy Crawford in a narrative sequence centered on a vintage red convertible. Captured with a cinematic approach and warm color grading, the live-action project follows Crawford through an interaction on a city street. The production was facilitated by Ridley Scott Associates LA and Camino, with post-production and visual effects handled by Ethos Studio and Impossible Objects. Church Edit managed the editorial work, while Box of Toys provided sound and music design.
Style
Horizontal, Cinematic, Warm
Industries
Luxury Automotive
Color
Burgundy
Pure White
Background
Street
Context
TVC / TV Commercial
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