Upneeq®, Cindy Crawford
It's All in the Eyes
Brands
ProjectIt's All in the Eyes
Date
May 2026
Description
The Upneeq collaboration with Cindy Crawford, titled 'It's All in the Eyes,' manifests as a cinematic commercial narrative. Featuring Crawford in a vintage red convertible, the live-action production navigates a brief interaction on a city street. The project leans into a warm aesthetic, balancing polished styling with expressive character performance. Production support was provided by Ridley Scott Associates LA and Camino, with visual effects and post-production managed by Ethos Studio and Impossible Objects.
Style
Horizontal, Cinematic, Warm
Industries
Luxury Automotive
Color
Burgundy
Pure White
Background
Street
Context
TVC / TV Commercial
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