Upneeq® and Cindy Crawford present 'It's All in the Eyes,' a commercial film featuring the model in a narrative-driven sequence. The spot channels a cinematic aesthetic, capturing Crawford in a vintage red convertible during an interaction with law enforcement on a city street.
The project utilizes a warm color grade and live-action technique to achieve its editorial tone. Production was handled by Ridley Scott Associates LA and Camino, with post-production and visual effects provided by Ethos Studio and Impossible Objects. Church Edit and Box of Toys managed the editorial and sound design respectively.
