Upneeq®, Cindy Crawford: It's All in the Eyes
Brands
Date
May 2026
Description
Upneeq® and Cindy Crawford present 'It's All in the Eyes,' a commercial film featuring the model in a narrative-driven sequence. The spot channels a cinematic aesthetic, capturing Crawford in a vintage red convertible during an interaction with law enforcement on a city street. The project utilizes a warm color grade and live-action technique to achieve its editorial tone. Production was handled by Ridley Scott Associates LA and Camino, with post-production and visual effects provided by Ethos Studio and Impossible Objects. Church Edit and Box of Toys managed the editorial and sound design respectively.
Style
Horizontal, Cinematic, Warm
Industries
Color
Burgundy
Pure White
Background
Street
Context
TVC / TV Commercial
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