Unprint Magazine: Holding Legends

Jun 2025

Holding Legends is a fashion editorial for Unprint Magazine that explores the intersection of high-end accessories and everyday urban environments. The project leans into a minimalist aesthetic, pairing structured luxury handbags with industrial streetscapes, asphalt surfaces, and architectural motifs. Photographer Maona Micoud and creative director Paul Garnier establish a clean, deliberate visual language, supported by the fashion styling of Johanna Ankelhed. The imagery balances tactile leather textures and geometric product shapes with dynamic, candid-leaning poses from model Yuanyuan Zhang. Additional detail is provided by hair stylist Andre Cueto Saavedra, set designer Camille Pouyat, and casting director Emilie Åström, collectively producing a series marked by natural light and sharp, monochromatic contrasts.