University of Suffolk
TVC 40sec
ProjectTVC 40sec
Date
Jan 2025
Description
University of Suffolk presents a 40-second commercial video that utilizes a stark, industrial aesthetic. The production features subjects positioned within a dark, cylindrical metal tunnel, alternating between wearing geometric paper masks and direct-to-camera addresses. Conceptualised by AdSmart from Sky, the film relies on a monochrome palette and cinematic lighting to emphasize a series of focused, tight close-ups. This live-action technique creates a high-contrast visual environment that isolates the subjects within the corridor setting.
Style
Horizontal, Cinematic, Monochrome
Industries
Tourism Boards
Color
Jet Black
Navy
Background
Warehouse
Context
TVC / TV Commercial
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