University of Suffolk: 2019
Date
Jan 2025
Description
The University of Suffolk 2019 campaign introduces a minimalist visual identity through a 3D animation video. The sequence features a fluid, yellow human-like form that undergoes constant transformation against a high-contrast black backdrop. Produced in collaboration with AdSmart from Sky, the piece integrates kinetic typography to emphasize thematic keywords such as change and challenge. The work relies on dramatic lighting and digital craftsmanship to highlight the sculptural qualities of the central figure.
Style
Horizontal, Cinematic, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Color
Golden Yellow
Background
Black Seamless
Context
Brand Film / Corporate Video
Associated creatives
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