University of Suffolk
2019
Project2019
Date
Jan 2025
Description
The University of Suffolk 2019 campaign introduces a series of 3D animated visuals centered on a transformative, rubbery human-like form. Set against a stark black background, the figure undergoes constant morphing and stretching, accompanied by kinetic typography that highlights themes of growth and challenge. Developed in collaboration with AdSmart from Sky, the project leans into a minimalist aesthetic. Dramatic lighting emphasizes the textures of the CGI render, creating a high-contrast experience that frames the university's messaging through fluid motion.
Style
Horizontal, Cinematic, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Streaming Platforms
Color
Golden Yellow
Background
Black Seamless
Context
Brand Film / Corporate Video
Associated creatives
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