University of Suffolk
30 Sec TVC
Project30 Sec TVC
Date
Jan 2025
Description
University of Suffolk presents a 30-second television spot focused on student life and connectivity. Developed by AdSmart from Sky, the campaign leans into a live-action technique to depict interaction within a suburban setting. The visual approach utilizes a cinematic frame with a cool color grade, contrasting against the desaturated palette of the environment. The narrative centers on a group of individuals interacting with mobile technology, using geometric animal masks as a primary motif.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Streaming Platforms
Color
Jet Black
Pure White
Burgundy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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