University of Suffolk: 30 Sec TVC
Date
Jan 2025
Description
The University of Suffolk's 30-second TV commercial captures an everyday commute with a stylized, cinematic approach. Featuring live-action footage of students interacting with their smartphones at a local bus stop, the spot integrates surrealist visual elements through the use of geometric animal masks. Developed by AdSmart from Sky, the campaign employs a desaturated color palette to maintain a cool, urban aesthetic. The production balances tight, intimate screen interaction shots with wider perspectives of the suburban setting to define its narrative.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Color
Jet Black
Pure White
Burgundy
Background
Street
Context
TVC / TV Commercial
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