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  • ·Sheffield Hallam University campaign video with orange sofa

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This promotional video for Sheffield Hallam University by University of Sheffield follows a group of three diverse friends as they transport a bright orange sofa across various settings, including a city park, a rugged hillside, a music festival crowd, and a university library. The cinematic commercial blends natural light and dynamic outdoor tracking shots with humorous, energetic storytelling. The three friends interact naturally, reacting to their changing surroundings while seated together on the familiar couch. AdSmart from Sky is credited as the agency behind the production.