University of Leeds School of Design

Oct 2024

Fable&Co. developed a comprehensive brand identity for the University of Leeds School of Design, establishing a structured visual system rooted in minimalist design principles. The project encompasses a versatile suite of assets, ranging from digital motion graphics and social media templates to tactile print materials and large-scale environmental signage. The identity utilizes a monochromatic palette and precise typography, notably featuring Suisse Int'l and Times Now Light typefaces. By integrating clean grid systems with bold kinetic elements, the branding balances academic rigor with creative expression, ensuring a consistent visual language across all institutional communications.

Horizontal, Commercial, Clean

Digital Media & Publishers

Brand Film / Corporate Video