University of Hull: Clearing TV ad
Brand
Date
Jan 2025
Description
The University of Hull's Clearing campaign arrives as a cinematic television spot, blending live-action technique with evocative environmental storytelling. The creative work captures atmospheric sequences of students interacting with immersive digital projections, set against a backdrop of coastal landscapes and architectural landmarks. Produced by AdSmart from Sky, the film balances moody blue palettes with warm golden lighting. The production features a high-contrast visual identity driven by anamorphic lens flares, framing the university experience through a synthesis of natural scenery and abstract light installations.
Style
Horizontal, Cinematic, Warm, Cool
Industries
Color
Navy
Amber
Pure White
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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