University of Hull

Jan 2025

The University of Hull's Clearing campaign uses a series of atmospheric vignettes to frame the student experience. The work channels a cinematic approach, blending live-action technique with digital projections and light installations to illustrate a fusion of academic exploration and coastal identity. The visuals lean into a high-contrast palette, alternating between moody blue tones and warm golden light. Notable sequences feature aerial cinematography of regional landmarks, including a suspension bridge and a lighthouse, integrated with anamorphic lens flares to build a distinctive visual rhythm. AdSmart from Sky served as the creative agency for this production.

Horizontal, Cinematic, Warm, Cool

Digital Media & Publishers

Clear Sky

TVC / TV Commercial