Universal: The Hives 'Bogus Operandi'
Brand
Date
Feb 2025
Description
This music video for The Hives' 'Bogus Operandi,' produced for Universal Music Group, blends narrative storytelling with atmospheric imagery. Directed by Pulse Films, the project features a protagonist navigating a wintry forest landscape with a white dog, set against a backdrop of rustic, desaturated scenery. The production leans into a cinematic aesthetic, utilizing natural light and moody color grading to define the visual tone. With post-production and VFX handled by Pineapple VFX, the video incorporates dynamic camera movements and detailed close-ups to emphasize the environment's texture.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Analogue / film, Natural light, VFX / visual effects
Industries
Color
Pure White
Forest Green
Background
Forest
Context
Music Video
Associated creatives
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