Ulyana Sergeenko

Apr 2025

Ulyana Sergeenko presents an atmospheric editorial campaign for the Haute Couture S/S 2025 collection, featuring model Natalia Vodianova. The imagery captures the designer's focus on theatrical craftsmanship, utilizing a surreal and painterly approach to highlight intricate beadwork, delicate feathers, and sculptural tailoring. Photographer Elizaveta Porodina leans into a moody, high-contrast aesthetic, employing dramatic lighting and bold color gradients to create a cinematic atmosphere. The production integrates artistic set design by Danny Hyland, which utilizes geometric forms and vivid hues to complement the avant-garde silhouettes. Fashion editor Victoria Sekrier leads the styling, supported by hair from Ali Pirzadeh, makeup by Karin Westerlund, and manicures by Eri Narita, defining a visual identity that is both ethereal and raw.

Editorial, Vertical, Warm

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