Uber One Super Ultra Squad 2026

About

Uber One introduces its membership benefits through the Super Ultra Squad campaign, a series of spots that lean into the aesthetic of retro superhero television. Produced by Rabbit with agency creative by Special Australia, the work follows a team of characters in matching black suits and colored helmets as they navigate the logistics of delivery fees and membership credits. The commercial utilizes a live-action technique set against a rocky, outdoor landscape. To maintain its stylistic consistency, the production integrates VFX / visual effects that blend comedic dialogue with a cinematic, tongue-in-cheek hero narrative.