Uber One: Super Ultra Squad
Brand
Date
Jun 2026
Description
Uber One introduces its membership benefits through the Super Ultra Squad campaign, a series of spots that lean into the aesthetic of retro superhero television. Produced by Rabbit with agency creative by Special Australia, the work follows a team of characters in matching black suits and colored helmets as they navigate the logistics of delivery fees and membership credits. The commercial utilizes a live-action technique set against a rocky, outdoor landscape. To maintain its stylistic consistency, the production integrates VFX / visual effects that blend comedic dialogue with a cinematic, tongue-in-cheek hero narrative.
Style
Humorous, Horizontal, Cinematic, Retro
Techniques
VFX / visual effects
Industries
Apps & Digital Platforms
Color
Jet Black
Royal Blue
Golden Yellow
Background
Road
Context
TVC / TV Commercial
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