Uber One
Plasma Blades
Brand
ProjectPlasma Blades
Date
Jun 2026
Description
Uber One introduces their latest brand campaign, 'Plasma Blades,' a cinematic spot that leans into a high-concept narrative. The film, developed by Special Australia, follows a lead protagonist navigating a striking quarry setting alongside a group of costumed figures to highlight mobile app functionality. The commercial utilizes live-action techniques to bring a stylized, heroic aesthetic to the platform's delivery and rideshare features. Production was handled by Rabbit, with post-production and VFX provided by The Editors, and music and sound design by Mosaic Music & Sound.
Style
Horizontal, Commercial, Cinematic
Industries
Vehicle Rental & Rideshare
Color
Jet Black
Forest Green
Background
Construction Site
Context
TVC / TV Commercial
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