Various Campaigns
U/1ST LIP SERUM SALMA
Brand
ProjectU/1ST LIP SERUM SALMA
Date
Sep 2026
Description
This beauty editorial series for U/1ST Lip Serum Salma explores detailed portraiture through macro-lens perspectives and textured overlays. The project, led by photographer Miguel Angel Benajes with makeup artistry by Marta Arce, focuses on the application and finish of the product against clean, neutral backgrounds. The photography utilizes natural light to emphasize skin texture, while the glass pane and water droplet elements introduce a layered, editorial aesthetic. The composition maintains a consistent vertical frame, highlighting vibrant red lip tones and the contrast of metallic accessories.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Cosmetics
Color
Burgundy
Associated creatives
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