U Repubblica

Mar 2026

U Repubblica unveils The Pavilion, a sophisticated exploration of modern menswear that masterfully balances heritage tailoring with contemporary subversion. Captured through the lens of photographer Oliver Hadlee Pearch, the project presents a series of meticulously composed imagery that defines the season's aesthetic. Fashion editor and stylist Carlos Nazario crafts a layered, textured visual narrative, utilizing a diverse palette—from soft pastels to robust earth tones—to elevate the collection beyond standard editorial tropes. Under the art direction of Ben Kelway, the campaign leans into an eclectic mix of pastoral landscapes, ornate interiors, and minimalist studio portraits, creating a rhythmic tension between the classical and the avant-garde. The execution relies heavily on the nuanced interplay of natural light and tactile detail, occasionally utilizing 35mm film to ground the compositions in an authentic, analogue sensibility. Complementing the styling, hair by Cyndia Harvey and makeup by Lauren Reynolds ensure a clean, precise finish that highlights the structured silhouettes of the garments. With set design by Andrew Tomlinson, every location serves as an intentional backdrop, framing the models in environments that range from garden settings to contemplative interior vignettes. Ultimately, The Pavilion serves as a testament to the brand's commitment to high-end fashion, blending lifestyle warmth with a stoic, editorial minimalism that feels both timeless and urgent in the current creative landscape.

Lifestyle, Editorial, Editorial, Vertical, Vertical

Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion