U Repubblica
See Ya
Jul 2026
The See Ya campaign for U Repubblica masterfully redefines the automotive industry narrative by shifting focus from mere machine specifications to the rhythmic pulse of contemporary human movement. Under the sharp creative direction of Ben Kelway and the editorial vision of Editor-in-Chief Emanuele Farneti, this project channels a sophisticated lifestyle-oriented aesthetic that feels both accessible and aspirational. The campaign leans into a cinematic, live-action technique, capturing spontaneous moments of urban transit and serene outdoor retreats that breathe life into the various luxury vehicles featured. Photographer Justin Leveritt excels at grounding these high-end machines within authentic environments, utilizing soft natural light to emphasize the rich textures of the subjects' layered autumnal attire, meticulously curated by fashion director Giovanni Dario Laudicina and stylist Tommaso Palamin. From a man catching a quiet moment on a city bridge to companions navigating a coastal getaway, the series functions as a visual anthology of modern mobility. With grooming by Alessandro Rebecchi and Manuela Balducci and a diverse cast including models Emils Germanis, Jackson Oller, and Victor Shalomi, the project strikes a delicate balance between editorial polish and commercial clarity. By prioritizing narrative-driven compositions, See Ya successfully positions these vehicles not just as transit, but as essential partners in the complex, vibrant tapestry of daily life.
Lifestyle, Commercial
Natural light
Luxury Automotive, Automotive
Associated creatives
