U Repubblica

Aug 2026

CEREMONY, the latest fashion project from U Repubblica, serves as a masterclass in modern luxury menswear, reinterpreting the traditional evening dress code through an uncompromising lens. Under the creative direction of Ben Kelway and the sharp editorial eye of Editor-in-Chief Emanuele Farneti, the campaign leans into a study of form, texture, and ritual. The imagery utilizes a sophisticated blend of studio strobe and natural light to emphasize the tactile quality of velvet, silk, and pleated fabrics, while the recurring motif of delicate floral boutonnieres provides a soft, organic counterpoint to the rigid structure of tailored tuxedos and cummerbunds. Captured with the precision of high-end editorial portrait photography, the series strips away excess to focus on the interplay between architectural garments and the subjects themselves. Casting Director Piergiorgio Del Moro curates a diverse cast of models, including Artjom Zagrebaylov, whose neutral, composed expressions ground the collection in a state of quiet, ceremonial reflection. With a clean, minimalist aesthetic that channels classic portraiture, the project effectively marries the gravitas of formal attire with contemporary, dishevelled styling. These portraits, characterized by their high-contrast focus and careful framing, act as a definitive statement on the evolution of formal fashion houses, presenting a vision that is at once deeply rooted in tradition and strikingly forward-looking in its execution.

Editorial, Vertical

Studio strobe, Natural light

Luxury Fashion Houses, Fashion