Tx DOT
Air Riders
Brand
ProjectAir Riders
Date
May 2026
Description
The 'Air Riders' campaign for Tx DOT reimagines the daily commute by integrating surreal visual effects into live-action footage. The spot features commuters navigating city streets and bridges as if operating invisible motorcycles, emphasizing a distinct posture and gear while maintaining a grounded urban aesthetic. Developed by Sherry Matthews Group and produced by Durable Goods, the commercial utilizes cinematic VFX to create its signature imagery. The production balances real-world settings with imaginative post-production sequences, supported by a distinct soundscape from Katie Walker.
Style
Horizontal, Commercial, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Luxury Automotive
Color
Jet Black
Navy
Beige
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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