Tush Magazine

Apr 2026

Soft Discipline, a striking beauty campaign for Tush Magazine, redefines the boundaries of cosmetic editorial through a rigorous exploration of texture, pigment, and form. Captured by photographer Jason Kim, the project functions as a visual dialogue between human skin and industrial-grade artifice, frequently pairing close-up portraiture with abstract material studies. The execution leans heavily into editorial minimalism, utilizing the precision of studio strobe lighting to elevate the tactile quality of oil paint smears, thick mascara coatings, and vibrant matte pigments. This high-fashion approach is further grounded by the deliberate choices of fashion editor and stylist Lyla Cheng, whose curation of experimental silhouettes complements the bold, avant-garde makeup looks crafted by artist Marie Bruce. Hair stylist Roku Roppongi contributes equally to the sculptural impact of the series, creating architectural hairstyles—from horizontal finger waves to structured updos—that frame the subjects' expressions with technical perfection. Models Emily Liptow, Holly Sofia Farmer, and Xie Xinwen anchor the series with a raw, candid sensibility, allowing the intense, saturated color palettes to remain the primary focus. By balancing macro-level product studies with sharp, graphic portraits, Soft Discipline establishes a clean, high-definition aesthetic that challenges traditional cosmetic photography, ultimately transforming makeup application into a raw, discipline-driven performance of color and light.

Editorial, Vertical, Editorial, Vertical

Studio strobe

Cosmetics, Beauty