Turtle Beach
K-9000
Brand
ProjectK-9000
Date
Apr 2026
Description
Turtle Beach introduces the K-9000, a specialized gaming controller engineered for canine users. The product launch spot, developed by GUT New York, highlights the device's unique ergonomic form factor through a series of detailed macro shots. The visual approach leans into a moody aesthetic, utilizing neon-inflected lighting to emphasize the controller's textured matte surfaces and reinforced rocker platforms. The 3D render and CGI elements center on the functional interaction between the bone-shaped hardware and a dog paw, showcasing the glowing purple dynamic LED lighting.
Style
Horizontal, Commercial, Action, Moody, Neon
Techniques
Macro, 3D render / CGI
Industries
Video Games
Color
Jet Black
Violet
Pure White
Background
Black Seamless
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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