Ab Inbev
Cheers to Bars
Brand
ProjectCheers to Bars
Date
Jun 2026
Description
Cheers to Bars is a campaign for Ab Inbev that highlights the collective energy of sports fandom within social settings. Produced by Sugarcane Films with creative direction by GUT New York, the project focuses on the atmosphere of patrons gathering in pubs to watch football. The commercial utilizes a live-action technique to document scenes of crowds in dimly lit environments. The production captures spontaneous moments of celebration and camaraderie, with post-production services provided by Ben Conway and sound design by Human.
Style
Horizontal, Action, Cinematic
Industries
Alcoholic Beverages
Background
Bar
Context
Advertising Campaign
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