Turo Monthly
Love It Today
Brand
ProjectLove It Today
Date
May 2026
Description
Turo Monthly's campaign, 'Love It Today,' tracks the evolving lifestyle of a young man as his vehicle becomes a central companion through major life shifts. Created by agency L&C, the project follows a narrative arc from solo driving to the inclusion of a partner and eventually a family of four. The spot employs a realistic narrative style to ground these domestic changes in the intimacy of the cabin. Shot with natural lighting, the film focuses on candid expressions and the practical transition of the vehicle space to accommodate a growing family.
Style
Horizontal, Cinematic, Warm
Industries
Vehicle Rental & Rideshare
Color
Jet Black
Navy
Crimson
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.