Tubi Rabbit Hole 2023

About

Tubi’s 'Rabbit Hole' campaign leans into a series of suspenseful, cinematic vignettes that explore the platform's vast content library. Directed and produced in collaboration with MJZ, the project features a narrative thread where individuals are pulled away from their domestic environments by a giant, unseen rabbit. The commercial utilizes a desaturated, moody aesthetic, defined by cool blue and green tones that heighten the tension of each sequence. Shot in a domestic study, library, and office setting, the live-action technique relies on steady medium and wide tracking shots alongside dramatic sound design to establish an unsettling tone. Creative direction was led by the team at Mischief, with production services provided by The Lift. Post-production and VFX were managed by Company 3 LA and Untold Studios, while sound and music were developed by Heard City and Gardener Music, with additional editorial contributions from No 6.